Showcase #4 - Daniel Simkins & Doogie Levin, Co-Founders of Atiid

In this interview, Dan Simkins and Doogie Levine, the founders of Atiid, discuss the role of artificial intelligence in the business world and how their company helps organizations implement AI technology effectively. They share their insights on the current state of AI in business, the potential it holds, and their plans for expanding their client portfolio in the coming year. The founders emphasize that businesses are beginning to recognize the impact of AI, but the biggest hurdles they face are a lack of understanding and unrealistic expectations about what AI can currently achieve. Atiid positions itself between tool creation and practical implementation, focusing on educating and consulting businesses on how to utilize AI technology in a way that is both feasible and impactful. Dan and Doogie's partnership was built over two and a half years of networking, during which they got to know each other and their complementary skills. Together, they founded Atiid to help businesses identify how to integrate AI into their operations. The company analyzes each business’s processes, applies AI strategies, and implements AI tools to improve efficiency. They also provide future-state analyses and conduct re-audits twice a year to keep up with the rapid pace of technological advancements. Looking ahead, Dan and Doogie hope to build a national team of consultants who can work with businesses across the country. They believe their expertise in leveraging AI—rather than building it from scratch—will position them well in the evolving AI landscape. They also share advice for aspiring startup founders and entrepreneurs, stressing the importance of creativity and effective data management when using AI technology. Dan and Doogie are optimistic that AI will bring positive changes to the business world, increasing creativity and efficiency, while allowing people to enjoy their jobs more by relieving them from mundane tasks. Ultimately, Atiid aims to help businesses harness the power of AI in a realistic and sustainable way, guiding them through the complexities of AI implementation and ensuring they are prepared for the future.