Showcase #5 - Greg Caprara, Strategic Consultant & Owner of Certantum Strategies

In this episode of The Start Up Showcase, Colton interviews Greg Caprara, the founder and strategic consultant of Certantum Strategies, a company that helps startups with product articulation and marketing. They discuss Greg’s background and how he got started in entrepreneurship, sharing insights into the key factors behind his success. Greg offers valuable advice on running a successful business, including tips on networking, building relationships, and the importance of continuous learning. He emphasizes that startup owners should admit when they don’t know everything and actively seek knowledge from others. The conversation also explores the potential for growth in the Pittsburgh startup landscape, with Greg highlighting opportunities for aspiring entrepreneurs in the region. He shares his extensive experience working with startups around the world, across various industries and technologies, and discusses how international companies can better understand the U.S. market. Finally, Greg and Colton dive into how client services have evolved over time and the importance of maintaining focus, implementing decision-making processes, and aligning a company’s values to stand out from competitors. They also discuss trends with potential for success, such as sustainability and leveraging technology to streamline business operations.